19°
Advertise With Us
Print Ad Rates
Print Ad Dimensions
Online Ads
Classifieds & Sponsorship
We work for your business!
When you sign up for multiple insertions, you don’t have to run the same ad and you don’t have to run it consecutively. We work with businesses to develop effective and timely ads and do what’s right for them.
Note: the multiple run discounts are for signed contracts only. The 3x or 6x insertions must be used within a year. The 12x run must be used within 18 months.
It’s EASY: To choose an ad size, look at the diagrams below and pick a shape. Then look at the following chart to see the price for that size. Discounts are given for signed contracts. Deadline for ad reservation is the 1st Wednesday of the month. Ad copy is due by 5 p.m. the following day.
- 4-column Format
- 5-column Format
Print Ads
When you sign up for multiple insertions, you don’t have to run the same ad and you don’t have to run it consecutively. We work with businesses to develop effective and timely ads and do what’s right for them.
Details
- Format:
- Prints both in 4-column and 5-column format.
- Design:
- There is no extra charge for basic design of your advertisement. Professional design work is available at $50/hr.
- Color:
- Select pages of each issue run in full color. Color ads are 25% above the base cost of a black and white ad.
- Placement:
- We make every effort to meet placement requests at no charge — just ask. Placement requests are subject to availability and are not guaranteed.
Discounts
- Non-Profit Discounts:
- We offer a 15% discount off of base price for non-profit organizations’ advertising.
- Payment Options:
- We accept checks, cash, and VISA or Mastercard credit cards.
- Pre-Pay Discounts:
- Take 3% off your base ad price if you pre-pay by check or cash. Take 2% off your base ad price if you pre-pay by either VISA or Mastercard.
- Commissions:
- The above rates are non-commissionable.
The Fine Print:
Advertising does not affect editorial content. Moonshine Ink’s editorial and advertising departments are separate. If an advertiser wants to express an opinion they can do so in an ad or in a letter to the editor. Moonshine Ink reserves the right to change advertising rates, with a 30-days notice. We also reserve the right to reject or cancel any advertising (though we’re not likely to). Moonshine Ink assumes no financial liability for errors or omission of copy. Advertisers assume full responsibility for the truthful content of their advertising message. We ensure that your ad will print legibly, though offer no refunds or credits if more than 75% of the copy is legible. Gradients and fades can possibly fluctuate due to the nature of newsprint. Advertisers can pre-pay for a discount or be billed with Net 15 terms with signed contract only. A finance charge will be added to unpaid balances of over 120+ days (we have to pay for our chocolate habit somehow).
Print Advertising Dimensions
Camera-ready ad sizes for print:
| Ad Size | Width | Height |
|---|---|---|
| Back page | 10" | 12.5" |
| Full page | 10" | 12.25" |
| 1/2 page (v) | 4.875" | 12.25" |
| 1/2 page (h) | 10" | 6" |
| 1/4 page (v#1) | 4.875" | 6" |
| 1/4 page (v#2) | 2.313" | 12.25" |
| 1/4 page (h) | 10" | 2.875" |
| 1/8 page (v) | 2.313" | 6" |
| 1/8 page (h) | 4.875" | 2.875" |
| 1/16 page | 2.313" | 2.875" |
| Ad Size | Width | Height |
|---|---|---|
| Back page | 10" | 12.5" |
| Full page | 10" | 12.25" |
| 2/5 page (v #1) | 3.85" | 12.25" |
| 2/5 page (v #2) | 5.9" | 8.09" |
| 1/5 page (v #1) | 3.85" | 6" |
| 1/5 page (v #2) | 1.8" | 12.25" |
| 1/5 page (h) | 5.9" | 3.92" |
| 1/10 page (v) | 1.8" | 6" |
| 1/10 page (h) | 3.85" | 2.875" |
| 1/20 page (v) | 1.8" | 2.875" |
| 1/20 page (h) | 3.85" | 1.425" |
Deadline for ad reservation is the 1st Wednesday of the month. Ad copy is due by 5 p.m. the following day.
Digital files may be submitted as a QuarkXPress®, Adobe Photoshop, Adobe Illustrator or PDF document via email or CD-ROM. We prefer Macintosh formated files.
Any images or artwork need to be 200 dpi at actual size. Be sure to scan artwork at 200 dpi, rather than up-sampling in an image program. If you have any questions, feel free to give us a call, (530) 587-3607 or email sales@moonshineink.com.
Online Advertising & Other Dandy Options
Online Ads
We’re Also Online: Want to reach more people? MoonshineInk.com is an interactive version of the print edition of Mooonshine Ink with additional features including reader comments, community contributions, more information on stories, and a daily update of our community classifieds section. Also, MoonshineInk.com maintains an online subscriber list, which receives emails twice a month and brings a rush of readers to the website each time it is sent out.
Put your message across the top of every MoonshineInk.com page with a Main Banner ad or along the side with a spacious Side Tile. The Main Banner ad rotates with 6 ads and will be seen on all pages.
| Online Ad Size | Open | 6x | 1 Year |
|---|---|---|---|
| Main Banner Ads (620px wide X 120px high) | $120/mo | $100/mo | $90/mo |
| Side Tile Ads (150px wide X 170px high) | $90/mo | $75/mo | $65/mo |
Ads are offered on a month to month basis with a discount for a multiple month commitment. Ads can provide a link to your website.
Online ads should be saved as a gif, png, or jpeg at 72 dpi. Word files are not camera-ready. No flash is allowed.
Other Dandy Options
Insertions
We accept limited insertions (printed advertisement material inserted into the print edition). Costs outlined below cover insertion into paper. Buyer is responsible for design, production, and delivery to our press at least a week prior to print publication date. We can offer these services at an additional cost.
| Single Sheet | $300/mo |
| 2 – 4 pages | $375/mo |
| 6 – 10 pages | $450/mo |
| 12+ pages | Contact us for quote |
Drop Box Sponsorship
The demand for Moonshine Ink is spreading, but we need more racks to help the cause. Metal boxes (at right) are the best option, but they are expensive. Help us purchase a new rack so more readers can enjoy some Moonshine. For $350 we will place a sponsorship sign with your name/business/organization on the rack you help purchase. This is great way to relay your message, whether it be “in memory of,” as advertising, or just recognition of your support for the independent press.
FREE Classifieds
Moonshine Ink has offered FREE classifieds for the community for the last 5 years. Sell a car, those old skis, or your wedding presents. Advertise your business. Or find the perfect employee.
Limit ads to 100 words or less. All ads will be online. If room allows, then ad will be in print edition, too. Payment for ad will ensure that ad gets placed in print.
Log on to moonshineink.com to place your own free ad online. Or email classifieds@moonshineink.com to reserve your space in our print edition by the first Thursday of the month. Confirm re-runs each month. If you do not get confirmation that we have received your ad, please contact us again.
We offer sponsorship for the classifieds page – a great location to be seen – at $200/month. You get a 10 x 1 inch bar on the print page plus an online banner ad. Call us for details.
