Truckee & North Lake Tahoe's Independent Newspaper | Tahoe News | Tahoe Music | Tahoe Events




Get three months at 30 percent off! 

Email us today to find out more.

Details: Minimum 1/8 page ad. Excludes the months of June/July/August. Months booked must be consecutive. Cannot be combined with other discounts.


Download our full media kit. 


A long shelf life and loyal readers make Moonshine Ink advertising effective for those businesses looking to reach the Tahoe/Truckee market. Add to that a dedication to affordability and integral customer service, and you’ve got a winning formula. For our print ad rates and for ways to save money through our discount system, see below. All ads are full color. Graphic design included — restrictions apply, see below.

Pick an ad: Choose an ad size and shape from the diagram below. You can also look through any copy of Moonshine Ink to see the variety of ad sizes.

Choose your price: Check the chart below for the price of that ad. Don't miss our money-saving incentives for nonprofits, recurring ads, and for advertising during shoulder seasons.

Book it: Deadline for ad reservation is the Tuesday before we go to press (see deadlines in Print Calendar on next tab). Ad copy/artwork is due by noon the following Thursday. Email us at when you’re ready for success.


Display Ad Size   1x Full Color
Back page   $1300.00
Full page   $1085.00
3/5 page   $735.00
1/2 page   $630..00
2/5 page   $505.00
1/4 page   $360.00
1/5 page   $290..00
1/8 page   $195.00
1/10 page   $164.00
1/16 page   $105.00
1/20 page   $85.00

Start Earning Discounts Now

We reward commitment! Unlike with most fine print you see, these discounts can be combined!

MULTIPLE RUN DISCOUNTS: Repeat exposure of your 
ad reaps rewards and gets you a multiple run discount, 
up to 20% off! See circle at right for info. These discounts 
are for signed contracts only.

   • 3 times = 5% OFF
   • 6 times = 10% OFF
   • 12 times = 20% OFF

COMPLIMENTARY SUBSCRIPTION: Receive a complimentary subscription for the duration of your ad with a multi-run booking.

NONPROFIT DISCOUNT: We offer an additional 5% discount off print ads for nonprofit organizations.

SPECIAL PUB AD BUY: Get 10% off when you book an ad in both Tahoe Summer Lovin’ and Tahoe Winter Times.

PLACEMENT: Reserve the inside back, inside front, or page 3 for $150. Or reserve a right hand read for $75. Applies to regular Moonshine print edition and special publications. Rate qualifies for multiple run discounts.


DESIGN: We’re here to help you look good. Advertising clients are eligible to receive a full hour of in-house design every three months at no charge. For ads in subsequent editions, the following rates apply:

• One-line text change is at no charge.
• Minor changes to subsequent ads are $15.
• Major changes are billed at professional design rate of $50/hr.

PAYMENT: Payment is due up front. If you’d like to be billed monthly, there’s an installment fee of $4 per payment. We accept checks, cash, VISA, Mastercard, Discover, and AMEX.

COMMISSIONS: The above rates are non-commissionable.

REPRINT FEE: To reuse artwork created by Moonshine Ink in other publications, 
on flyers, on your website, or other promotional items, we require a reprint licensing fee: $25 for 5-time use; $50 unlimited.

STOCK IMAGES REIMBURSEMENT: We can provide stock images for your ads starting at $15. Final cost depends on the size; it’s an additional $7.50 per stock image size increment (typically no more than two sizes up a full page).

PHOTOGRAPHY SERVICES: We offer custom photography services, billed at $50/hr.


4-Column Format

Back page with .5" bleed (all 4 sides) 11.25" 13.65"
Back page 9.75" 12.15"
Full page 9.75" 11.888"
1/2 page (v) 4.75" 11.888"
1/2 page (h) 9.75" 5.819"
1/4 page (v#1) 4.75" 5.819"
1/4 page (v#2) 2.25" 11.888"
1/4 page (h) 9.75" 2.785"
1/8 page (v) 2.25" 5.819"
1/8 page (h) 4.75" 2.785
1/16 page (v) 2.25" 2.785"


5-Column Format

Back page with .5" bleed (all 4 sides) 11.25" 13.65"
Back page 9.75" 11.888"
Full page 9.75" 11.888"
3/5 page (v) 5.75" 11.888"
2/5 page (v#1) 3.75" 11.888"
2/5 page (v#2) 5.75" 7.85"
2/5 page (h) 7.75" 5.819"
1/5 page (v#1) 3.75" 5.819"
1/5 page (v#2) 1.75" 11.888"
1/5 page (h) 5.75" 3.8"
1/10 page (v) 1.75" 5.819"
1/10 page (h) 3.75" 2.785"
1/20 page (v) 1.75" 2.785"
1/20 page (h) 3.75" 1.267"

Click here to download a pdf with ad dimensions, including bleed instructions.


Moonshine Ink prints on a web press. Two HUGE considerations of this type of printing are:

REGISTRATION: The web press moves incredibly fast. Four plates line up to make every element on the page. To keep things sharp, it helps to make texs few inks (CMYK) as possible. And …

DENSITY: Newsprint is porous. Ink seeps outward from the point where it gets put, which is called dot gain. So, lightening up the ink levels is preferred. If ink density is too high then the artwork starts looking muddy and may track to other parts of the page and publication.

With these two points in mind, here are some of the most important optimization tips for our press:

100% K: Set your black text and small to medium black artwork to 100%K, no other inks. In other words, not rich black.

OVERPRINT BLACK: In your document, set black text to overprint. If you do not know how, please let us know, and we may be able to help you find the setting.

MAKE IT POP: For logos, vector artwork, or text, keep colors to no more than 3 inks. Less is better. This will make the color vibrant.

REVERSE IT RIGHT: If there is a reverse text, make it at least 10 pt., thicken it up, and place it atop a 1- or 2-ink background color.

PHOTO ADJUSTMENTS are best adjusted to be lighter than you think. Sharpen those images so the edges are defined. We can help optimize photos.

YELLOW CAN BE HARD TO READ by itself when printed on newsprint so we suggest adding 10% magenta.

BLACK TEXT ON A SCREENED BOX: Make this screen a maximum of 30%. If the screen is darker, the type may be hard to read. Make the screen a minimum of 10% because anything lighter may not show up as much as you'd like.

The Fine Print: Advertising does not affect editorial content. Moonshine Ink’s editorial and advertising departments are separate. If an advertiser wants to express an opinion they can do so in an ad or in a letter to the editor. Moonshine Ink reserves the right to change advertising rates with a 30-day notice. We also reserve the right to reject or cancel any advertising. Moonshine Ink assumes no financial liability for errors or omission of copy. Advertisers assume full responsibility for the truthful content of their advertising message. We work hard to have your ad print legibly, though offer no refunds or credits if more than 75% of the copy is legible. Gradients and fades can possibly fluctuate due to the nature of newsprint. An 18% annual finance charge will be added to unpaid balances of more than 30 days.

We’re Also Online: An estimated 10,000 unique visitors come to our website each month. We have a variety of online ad options, to help you target your market and fit your budget. 

We send out breaking news via email and maintain active Facebook, Twitter, and Instagram pages.

Our ads are based on industry sizes.Online ads should be built in and saved as a gif, png, or jpg at 150 dpi. No flash is allowed. Provide a link to your website. If you cannot provide your own Tap Featured Event ad artwork, we have ad templates. Certain code-based ads are supported, please inquire.




Monthly Website Ad Rates

Ad Size Seen on: Rotating with: Open 3x
(10% off)
6x (15% off) 12x (25% off) WIDTH  HEIGHT 
Banner, Premier All pages Lock in slot as only advertiser $280/mo. $266/mo. $252/mo. $224/mo. 728 pixels 90 pixels
Banner All pages 2 advertisers $150/mo. $142.50/mo. $135/mo. $120/mo. 728 pixels 90 pixels
Home Sidebar Home page only 3 advertisers, always visible $100/mo. $95/mo. $90/mo. $80/mo. 180 pixels 150 pixels
Story/Sections Sidebar, Premier All story pages
all section pages
Lock in top slot,
always visible
$150/mo. $142.50/mo. $135/mo. $120/mo. 300 pixels 250 pixels
Story/Sections Sidebar All story pages
all section pages
7 advertisers, always visible $115/mo. $109.25/mo. $103.50/mo. $92/mo. 300 pixels 250 pixels
Featured Event, Premier Home page and all calendar pages including event listings 7 advertisers, always visible, top column $150/mo.       180 pixels 150 pixels
Featured Event All calendar pages including event listings 7 advertisers, always visible, top column $50/mo. or $3/day       180 pixels 150 pixels

Email Ad Partner

More than 1,400 subscribers receive our email updates that feature breaking news announcements and more. The ad partner slots fill up quickly. Contact us for an upcoming schedule, which varies monthly.

Just $75 each sized at 300 w x 250 h pixels (Story/Sections Sidebar size). Supports jpg and gif files.

Includes link to your URL.

Edition Edition Dates Special Features First-Round Deadline Drop-Dead Deadline
April Apr. 11 to May. 8 Taxes, Earth Day, Spring begins Mar. 22 Mar. 29
May May. 9 to Jun. 12 Memorial Day, Mother's Day, Graduation Apr. 19 Apr. 26
June Jun. 13 to Jul. 10 Graduation, Father's Day, Summer begins, 4th of July May. 24 May. 31

Mini-Billboard on a Moon Box

Advertise on a Moon Box and market yourself right on it for a full year. You select a high-traffic location throughout Truckee or North Lake Tahoe (first come, first served). Your beautiful full-color mini-billboard sits front and center. Support quality journalism and have your message seen every day.

What You Get • Marketing to dedicated readers
• Large full color mini-billboard
• Your choice of high-traffic location
• Be seen 24/7, 365 days a year
• Satisfaction knowing you support quality journalism
• 1 hour of FREE graphic design

Starting at $75/Month

1 – 2 boxes  $900/Box $75/mo.
3 – 5 boxes  $810/Box $67.50/mo.
6+ boxes  $720/Box $60/mo.


Plaque Specs 13.75" w x 10.75" h


We accept limited insertions (printed advertisement material inserted into the print edition). Buyer is responsible for design, production, and delivery to our press at least a week prior to print publication date. We can offer these services at an additional cost (see below). For an effective insert, we recommend including a call to action and/or special offers, such as coupons.

Key Ideas that work as inserts: • Concert posters
• Open houses
• Store sales
• Farmers markets/craft fairs
• Special events

Super Deal! 11,000 at 700 is just under 16¢ each, and we do the distribution!

Single Sheet   $700/mo.
2 – 4 pages   $950/mo.
6+ pages   Contact us for a quote,


 Print Circulation   • Circulation: 11,000
• Readership: 24,000"
• 230+ Drop zones
• Available free
• Drop zones replenished consistently throughout the month
• A low 3 to 5% rate of return***
• Print subscriptions available for $25

Distribution (print) • Truckee, Tahoe City, Kings Beach, Carnelian Bay, Dollar Point, Tahoe Vista, West Shore, Crystal Bay, Incline Village, Donner Summit
• Major hotels and ski resorts
• Key locations in Reno
• Second homeowners and visitors
• 50% of our subscribers live outside the area and visit frequently

 Distribution (online) • Online at
• Approx. 10,000 unique hits/month
• Frequent email updates
• Active Facebook, Twitter, and Instagram pages


An estimated 24,000 sets of eyes hit Moonshine pages each month. Our readers are educated, passionate, about our community, and conscious supporters of local businesses. You can be sure when advertising in Moonshine Ink that locals, second homeowners, and tourists have access to your marketing messages. 

Reader Behavior* 

• 63% pick up and read Moonshine Ink 1-3 times an issue; 14% read it 4+ times an issue.
• 52% have at least on other person reading their copy of MI; 25% have at least 2 other people people reading their copy
• 59% of our readers read most stories; 33% read from cover to cover 

Reader Demographics* 

•78% visit businesses that advertise with Moonshine Ink
•30% of our readers are 21-35 years old, 45% are 36-55, and 26% are 56-75
•70% of our readers have a 4-year college degree; 20% have a Master's or a PhD
•54% of our readers own a first home, 17% own a first home and second home, 29% rent or stay with a friend
•82% of our readers are local, 14% live here part of the year or visit

What our readers do for fun* 

•Snow Sports..................................................78%
•Dine out.......................................................78%
•Go to live music shows and theatre..............78%
•Go to festivals and events............................70%
•Go to and rent movies.................................66%
•Climbing and biking....................................49%
•Yoga, Pilates, dance, and go to the gym......43%
•Dog-friendly activities................................42%
•Kid friendly/family activities.......................29%
•Golf and/or tennis.....................................15% 


*All numbers are based on Moonshine Ink's Jan-Feb 2007 Reader Survey administered by Moonshine Ink.



Tahoe Summer Lovin' and Tahoe Winter Times 

Reach 33,000 Readers

Our comprehensive seasonal publications celebrate all things Tahoe/Truckee with fresh, original, and compelling editorial content tailored to the respective season. They hit the stands as an insert into our June and December editions just in time for peak season and the holidays. We continue to distribute additional copies through the rest of the seasons at key locations, and thus target our regular readership plus thousands of visitors and others.

• Fresh, original, and compelling editorial content per Moonshine style
• Draws traffic through your doors and encourages customers to buy local
• Printed on bright white quality paper to make your ad pop
• Full of great ideas for activities, food, restaurants, and shopping
• Full event calendar


Click on the cover to see our 2017/2018 Tahoe Winter Times Guide

Back page   $1431.00
Full page   $1194.00
1/2 page   $693..00
1/4 page   $396.00
1/8 page   $215.00

Reserve your premium spot before they disappear!

Inside back, inside front, or page 3, add $165

Right hand read, add $83


Ad Dimensions

Contact Nina or Mayumi at (530) 587-3607 |




Gift Picks Advertising


Promote Your Business and Sell Your Gift Ideas  
Jump on this exclusive opportunity to attract more customers by featuring stand-out gift ideas in Moonshine Ink's Gift Picks section. For maximum exposure, only four spots in 8-10 categories are available.
What is it?

Give your customers ideas for gifts, select a product or idea to share, a photo, and a description that will be presented in a clean, appealing layout. All gift picks are printed in the month before each holiday and published online, including a link to your website.