19°
Circulation & Demographics
An estimated 15,000 sets of eyes hit Moonshine pages each month for 30 days of eye time. Our readers are educated, passionate about our community, and conscious supporters of local businesses. Not just an integral source for North Tahoe/Truckee locals, Moonshine Ink is enjoyed by visitors and second homeowners as well. You can be sure when advertising with Moonshine Ink that both the tourist and local markets will have access to and pick up this award winning publication. The stats below show advertising in Moonshine Ink is the way to go:
Reader Behavior**:
- 63% pick up and read Moonshine Ink (MI) 1-3 times an issue; 14% read it 4+ times an issue
- 52% have at least one other person reading their copy of MI; 25% have at least 2 other people reading their copy
- 59% read most stories; 33% read from cover to cover
Our Readers Demographics**:
- 78% visit businesses that advertise with Moonshine Ink
- 54% of our readers own a first home, 17% own a first and second home, 29% rent or stay with a friend
- 30% of our readers are 21-35 years old, 45% are 36-55, and 26% are 56-75
- 70% of our readers have a 4-year college degree; 20% have a Master’s or a PhD
- 82% of our readers are local, 14% live here part of the year or visit
What our readers do for fun**:
| Snow sports | 78% |
| Dine out | 78% |
| Go to live music shows and theatre | 78% |
| Go to festivals and events | 70% |
| Read/write/historian/art | 71% |
| Mountain bike | 47% |
| Enjoy outdoors w/o motorized equipment | 84% |
| Volunteer | 52% |
| Go to and rent movies | 66% |
| Kid-friendly/ family activities | 29% |
| Dog-friendly activities | 42% |
| Climbing and backpacking | 49% |
| Yoga, pilates, dance and go to gym | 43% |
| Golf and/or tennis | 15% |
Print Circulation:
- 8,000 – 10,000 papers distributed monthly
- Print readership is approximately 15,000***
- 150+ drop zones in highlighted area above
- Available free
- Select drop zones replenished throughout month
- A low 3 to 5% rate of return****
- Print subscriptions available for $30
Distribution (print):
- Truckee, Tahoe City, Kings Beach, Carnelian Bay, Dollar Point, Tahoe Vista, West Shore, Incline Village, Donner Summit
- Major hotels and ski resorts
- Second homeowners & visitors
- Through library system to the Sierra foothills
- 50% of our subscribers live outside the area and visit frequently
Distribution (online):
- Online at www.moonshineink.com
- Approx. 3,000 unique hits/month
- Free online subscriptions available, emailed twice a month
* Combined print and online readership.
** All numbers are based on Moonshine Ink’s Jan-Feb 2007 Reader Survey administered by Moonshine Ink.
*** Readership is based on calculation from Reader Survey responses.
**** Rate of return is based on Moonshine Ink’s in-house market research in 2006.
