Truckee & North Lake Tahoe's Independent Newspaper | Tahoe News | Tahoe Music | Tahoe Events

BUSINESS BRIEFS | April 12 - May 9, 2018

Reads 1025 Comments 0 Printer-friendly versionprint Send by emailemail

High Altitude Fitness Truckee Location up for Town Review


The Incline Village climbing gym is seeking to build an additional 27,500-square-foot facility in Truckee, with a planned 4,700-square-foot rope climbing gym, 3,620-square-foot bouldering area, fitness studios for classes, a children’s play area, locker rooms, bike storage, and more. A development permit was submitted to the Town of Truckee Planning Commission, Nov. 17 and approved Dec. 13, which will examine the environmental impacts of building the facility at 11798 Donner Pass Road. The review period began March 16 and ends April 15, and a public hearing is scheduled for April 17 at the Truckee Town Hall. High Altitude Fitness will donate $25 for each supporter who attends to the American Alpine Club, in support of a re-bolting effort at Big Chief in summer 2018. Info:

Major Headway for Holliday’s Factory OS Modular Homes


Factory OS, the brainchild of Rick Holliday (developer of the Truckee Railyard Project) was created to address the lack of affordable housing in the Bay Area, as well as across the country, and has begun production of its modular style homes. Holliday said modular construction creates “smarter, better, greener housing,” building each apartment-style home in a factory, and then transporting units to a final destination where they are arranged, stacked, and assembled into a larger apartment building. A 100-unit project purchased by an Oakland nonprofit began in March. Among other projects to begin this year are 300 housing units purchased by Google, with a projected 1,500 units completed by next March. Holliday believes this could significantly impact the Tahoe area, and also indicated that the Railyard project hopes to include 600 to 800 modular housing units within the next 5-8 years. 40,000 cold inquiries into the modular homes project have created “an indication for the demand for the kind of thing we’re doing,” Holliday said. ~ LG

Business Speaks! Kicks Off Second Round


The Truckee Chamber of Commerce will hold its second round of workshops aimed at progressive communication between business owners in Truckee, encouraging them to speak candidly about their greatest entrepreneurial challenges, and to develop creative solutions. Three projects were targeted during the first workshop series, and will now be addressed in the second round: “growing our own,” “develop on employee coop,” and “develop Truckee as an entrepreneurial ecosystem.” These projects, respectively, focus on building the skillsets of employees, connecting employers to potential employees, creating work opportunities, and establishing incentives for independent entrepreneurs and tech start-ups.
Info: workshops April 24-26,

Michael Bettera Launches Effective Edge


Resort and action sports industry veteran and North Lake Tahoe local Michael Bettera launched his new venture, Effective Edge, on April 2. The company offers assistance to ski areas in the development of progressive, sustainable, business-driving programs designed to achieve and keep their competitive edge, particularly specializing in terrain parks. Effective Edge launched with an established relationship with Burton and a partnership with Snow Park Technologies (SPT), a consulting, snow build, and event management team for resorts and action sports events on and off the snow. Bettera served as director of the mountain division at SPT for 12 years. He has been working in the industry since 1988 when his career began as one of the first snowboard instructors in the country. Info:

Etsy Craft Entrepreneurship Program Resumes


The Sierra Small Business Development Center has announced the fourth round of their annual spring Etsy Craft Entrepreneurship Program, an educational workshop series that equips creative people with the knowledge and skills to start an Etsy business, enabling them to earn a supplemental income. Classes begin April 23 at the Truckee Roundhouse, a facility allowing artisans to expand their craft by utilizing tools available in the space. Participants must apply, show a reasonable interest in both creating and entrepreneurship, have a handmade item ready to sell, commit to attending all classes, and more. This year’s series is taught by experienced Etsy seller and talented local jeweler Krista Tranquilla. Applications are due by April 16. Classes run April 23 to May 14. Info:

Granlibakken Celebrates 95 Years with New Blog


To commemorate its 95th anniversary, Tahoe City’s historic Granlibakken Lodge has launched a blog series based on first-hand accounts of people who have skied and spent time at Granlibakken through the decades. These moving pieces illustrate the resort’s rich past through personal experiences, from tales of getting dressed up in costumes for Easter races in the 1950s to taking wild rides in the Tucker Snowcat, which was used to groom the hill in the 1970s. The first post, Growing Up Granlibakken shares childhood memories of the early days told by Binth Rustad, daughter of Kjell “Rusty” Rustad, who first commercially developed Granlibakken in 1947. Info:

Chase Closes Sale for $13.1 Million


Star Brooks of Chase International coordinated the landmark sale of a 2.5-acre Glenbrook home and property in January. The estate includes a private cove, pier, boat lift, and expansive stretch of sandy beach. The main home and guesthouse offered a combined 4,692-square-feet of living space with five bedrooms, six-and-a-half bathrooms, and a five-car garage. The home closed for $13,145,000. “Luxury buyers and buyers seeking Nevada tax advantages continue to purchase at Lake Tahoe for the value and lifestyle amenities,” said Kerry Donovan, Chase’s vice president of luxury real estate.

Music Camp Coming to Sugar Bowl


Grass Valley based Whole Music Camp is offering a family friendly summer string music camp at Sugar Bowl Ski Resort in the summer of 2018, including core string classes, general music jams, an assortment of elective classes, dances, and evening gatherings. Offerings are a blend of technical instruction, ear training, and jam sessions, designed for anyone with a basic proficiency or love of music to join. The program runs from July 16–21, and culminates with a finale concert and auction on Sugar Bowl’s Village Lodge deck and lawn that are open to the public. Director Amie Ferrier is “beyond excited to bring this program to local families.” Info:

PlumpJack Delays Rebuild; Open for Business as Usual


The planned PlumpJack Squaw Valley Inn & Residences project will delay its breaking ground until April 1, 2019, with plans to complete the project by the 2020 holiday season. The existing PlumpJack Squaw Valley Inn will remain in full operation until breaking ground on the new project, continuing to offer standard hotel and private event operations, as well as regular hours for their bar and restaurant. Once completed, the new project will replace old facilities with a 60-room inn and 34 exclusive slope-side residences, in what’s been called “alpine luxe” style.

By creating and using an account on Moonshine Ink, you are agreeing to our user terms and submissions policy. Read the complete terms and policy.

Don't Miss the Next Edition

Edition First-Round Deadline Drop-Dead Deadline
March 14 to April 10 Feb. 22 March 1
April 11 to May 8 March 22 March 29

About News

Moonshine Ink brings you Tahoe news straight from the source. Our team of hardworking journalists uncovers North Tahoe and Truckee news stories with in-depth reporting and our authentic “for the community, by the community” spirit.

In our News section you’ll find the facts on everything from politics to the environment to local business. We’re your Tahoe newspaper, delivering stories you can trust.

Subscribe to the feed

Look for the latest Moonshine Ink issue on newsstands now.

Look for the latest issue in newsstands now.

Or subscribe and enjoy it hot off the press in your mailbox.

February 14, 2019