Truckee & North Lake Tahoe's Independent Newspaper | Tahoe News | Tahoe Music | Tahoe Events

BUSINESS BRIEFS | December 9, 2016 - January 12, 2017

Reads 2341 Comments 0 Printer-friendly versionprint Send by emailemail

Bookshelf Store Closes Doors


After 24 years of serving the Truckee area as the sole local bookstore, the Bookshelf will close its doors on Dec. 29. The Bookshelf is currently in the process of selling off 100 percent of its inventory, offering 20 percent off most titles and a buy-one-get-one-free deal on all of its used titles less than $10. Deborah Lane, the store’s owner, plans to donate or return to the distributer whatever does not sell by Dec. 29.

“I have loved working with you over the years and hope to see you over the holidays,” Lane wrote in a note to her customers. “You have continued your support of the Bookshelf through store closures and moving, and I am grateful for that. And I’m thankful that I could do what I love for so many years.” Check out for updated sale information.

Keep Tahoe Reel Membership Program Goes Live


Tahoe Art Haus and Cinema released their new membership program this November, which offers numerous discounts and opportunities to support local businesses. Five membership tiers vary from Granite Chief, a $50 membership, to Mt. Rose, a $2,000 membership, and include perks like discounts on popcorn, beer, merchandise, members-only screenings, free tickets, and discounts at 15 Tahoe City businesses. Info:

Coffeebar Opens New Location at Squaw Valley


Coffeebar will be opening a new location on the eastern end of the Village at Squaw Valley this season. They are planning for a pre-Christmas opening, and will be open daily from the morning through the late evening with a farm-to-table menu and a professional coffee program serving the highest-grade coffee available, known as C1. This will be the fourth Coffeebar location, joining two sites in Truckee and one in Reno.

SEDCorp Transitions With Sierra Business Council


The Sierra Economic Development Corporation, a 501c4 nonprofit organization set up to help lead and support regional economic development, has announced a new direction designed to improve service by leveraging program opportunities and synergies in the region. According to board chair Howard Levine, it plans to “revitalize the core activities of SEDCorp, which include creating a regional comprehensive economic development strategy for Placer, Nevada, El Dorado and Sierra counties, and providing technical assistance and direct access to capital for small businesses as an intermediary lender.”

The transition will enhance the organization’s work with the U.S. Economic Development Administration. Sierra Business Council will be assisting SEDCorp in identifying and transitioning all program, business, financial, and operational activities from SEDCorp to new fiscal and programmatic agents. Kristin York, director of business innovation at SBC, has been named interim CEO of SEDCorp for the transition period.

Reno Gets a Healthy Dose of Fiber


AT&T launched its “ultra-fast” 100 percent fiber network internet services in Reno, Sparks, and the surrounding communities this November. The 1-gigabit connection, powered by AT&T FiberSM, will be available to area homes, apartments, and small business locations, and will make Reno one of 44 metropolitan areas that currently offer the fiber service. According to an AT&T press release, the internet speeds possible with the new network are 20 times faster than with average cable. You can download 25 songs in 1 second or your favorite 90-minute HD movie in less than 34 seconds. The new network is part of an $800 million investment AT&T has made in its wireless and wireline networks in Nevada between 2013 and 2015.

Cimpress Opens First U.S. Manufacturing Location


Cimpress, which produces customized products for small and medium businesses, consumers, graphic designers, and print resellers, will be opening its first U.S. manufacturing operation in Reno. Cimpress chose Reno because of its superior access to distribution markets and strategic supply chain, and says the opening should bring about 150 new jobs to the area. Cimpress received business incentives from the Governor’s Office of Economic Development in September 2016.

“Cimpress is a great addition to our growing portfolio of new businesses in Northern Nevada,” said Robert Hooper, Northern Nevada Development Authority executive director. “The collaboration between NNDA and EDAWN [Economic Development Authority of Western Nevada] continues to bring great companies like Cimpress to the area.”

Cass Rodriguez Hired as New Baker for Alder Creek Cafe


Cass Rodriguez, the longtime owner of Joe Coffee in downtown Truckee, has been hired as the new baker for the Alder Creek Adventure Center in Tahoe Donner. Rodriguez has an award-winning culinary history, including an apprenticeship to the famous pastry chef François Payard at the Restaurant Daniel in New York City, which has been named one of the ten best restaurants in the world by the International Herald Tribune and has earned multiple Michelin stars as well as Wine Spectator’s grand award. Rodriguez moved to Lake Tahoe from Auckland, New Zealand, and started Joe Coffee in downtown Truckee in 2000. Using fresh, seasonal ingredients, Rodriguez is offering guests some of her specialties such as cherry white chocolate scones, ultra-healthy morning glory muffins, gluten-free dark chocolate chunk muffins, seasonal pies and cheesecakes, as well as soups and other unique dishes.

Bug’s Bookstore to Open


When one door shuts … Although the Bookshelf is closing its doors this winter, another bookstore named Bug’s will be opening in downtown Truckee in the spring of 2017. The vision for the new bookstore originated as a hope to buy the Bookshelf, but Bug’s owner Anna Siebelink says that due to several factors, she and Karen Rodarte decided to “start a new bookstore in a new location with a new name and a new vision.” The bookstore will be located on Church Street, and will have pooch friendly front and back yards. Siebelink envisions Bug’s to be a community-based bookstore, which will work alongside local organizations to foster education in the community. So far, she and Rodarte are planning for health and wellness, environment, great reads, children’s, and other themed sections framed around the diversity of Truckee and the surrounding communities.

By creating and using an account on Moonshine Ink, you are agreeing to our user terms and submissions policy. Read the complete terms and policy.

Don't Miss the Next Edition

Edition First-Round Deadline Drop-Dead Deadline
March 14 to April 10 Feb. 22 March 1
April 11 to May 8 March 22 March 29

About News

Moonshine Ink brings you Tahoe news straight from the source. Our team of hardworking journalists uncovers North Tahoe and Truckee news stories with in-depth reporting and our authentic “for the community, by the community” spirit.

In our News section you’ll find the facts on everything from politics to the environment to local business. We’re your Tahoe newspaper, delivering stories you can trust.

Subscribe to the feed

Look for the latest Moonshine Ink issue on newsstands now.

Look for the latest issue in newsstands now.

Or subscribe and enjoy it hot off the press in your mailbox.

February 14, 2019