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Business Briefs | March 14 - April 10, 2019

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$17 Million Planned for Squaw Alpine; Hot Wheels to be Replaced With Quad

OLYMPIC VALLEY

Squaw Valley Alpine Meadows and Alterra Mountain Company have announced over $17 million of capital investment in the resort for the 2019/20 season, including a new $10 million chairlift at Alpine Meadows. Alpine will see continued investment following last year’s $1.4 million renovation of its Base Lodge. A new high-speed detachable quad chairlift will replace the existing Hot Wheels triple chair, adding a mid-station at the current terminus and a 1,300-foot extension up to the east ridge of Ward Peak, landing between Art’s Knob and the top terminal of Sherwood Express. A total ride time of about five minutes will give skiers and riders direct access from the base area to both the Alpine and Sherwood sides of the ski area. Squaw Valley will also see improvements to on-hill connectivity with new surface lifts in the High Camp area. A new rope tow will create fast and convenient access to High Camp, avoiding the need to traverse uphill to get to the High Camp facilities.


Diamond Peak Wins Sustainability Award from GREENevada

INCLINE VILLAGE

Diamond Peak Ski Resort is proud to be recognized by nonprofit GREENevada with the 2019 Golden Pinecone Sustainability Award for its sustainability efforts. Top initiatives for the ski area include: free town shuttles, electric vehicle charging stations, a children’s coloring book featuring plants and animals native to the resort, and millions of dollars of investment into local watershed restoration. Refillable water pouches, filling stations, and “Take Care” signage have aided a 34 percent reduction in water bottle sales. Diamond Peak’s average waste diversion rate of 36 percent combined with recycling ideas such as molding old maps into terrain features has avoided 446 metric tons of CO2 (from 2015 to 2017) equal to 1 million vehicle miles. Info: stokecertified.com/members/diamond-peak/


New North Shore Restaurant Opens

TAHOE CITY

A new restaurant, Goose and Chey’s, has opened in Tahoe City with co-owners Greg and Cheyenne Goossen. The restaurant offers made-from-scratch comfort food, vegan options, a view of the lake, and lots of live music. There is a stage set up for musicians to jump up and play at any time, any day, with a piano, drum set, and numerous guitars. For the kids, the restaurant also features a children’s play area with numerous toys and crafts. The restaurant is located at 877 North Lake Blvd. in Tahoe City. Open daily from 11:30 a.m. to 10 p.m. Info: (530) 807-1003


Foster PR Announces Free Consultation Services

TRUCKEE

Foster PR, a public relations and media strategy company based in Tahoe/Truckee, has announced that it will offer free consultation to any business trying to develop a marketing plan to gain wider brand exposure. The offer includes one free hour of media strategy planning, either by phone or in person. The free one-hour consultation is a way for companies to professionally evaluate their marketing plan and discuss ideas designed to achieve better results through various publicity strategies. Foster PR is available to help businesses achieve positive public and media exposure in order to communicate quickly and effectively with their target audience. Info: (775) 548-6085, foster-pr.com


Introducing Red FOX Physical Therapy

TRUCKEE

Sara Mohagen, a local doctor of physical therapy, has opened a new private physical therapy practice in the Phoenix Building by the Truckee Tahoe Airport, which will partner with Clever Minds Learning Center. Mohagen says Red FOX’s PT clinics will offer one-on-one attention for the entire hour-long treatment with a doctor of physical therapy rather than relying on aides or assistants. Red FOX is also currently starting two 10-week sports trainings sessions, including a ski program and a program for overhead athletes — including baseball, softball, football, gymnastics, lacrosse, tennis, swimming, volleyball, rock climbing, track, and field throwing. Please note the master skiing program is intended for healthy athletes. If you have a current injury, you may sign up for physical therapy first, and then apply to a program once you have been determined to be a healthy candidate. Info: redfoxpt.com


Owners of Chem-Dry Offering New Services

LAKE TAHOE

James Beauchamp was an employee with Chem-Dry of Lake Tahoe for 15 years before he and his wife Nora took over operations five years ago from Tim and Kathi Ivens who started the franchise over 40 years ago. The new owners have purchased new equipment and now offer not only carpet and upholstery cleaning services, but also pet urine removal, tile and stone cleaning, wood floor cleaning, leather cleaning, area rug cleaning, and granite countertop renewal. Info: (530) 587-6138 for North Lake Tahoe and Truckee, or Incline Village at (775) 831-6339. chemdryoflaketahoe.com


Closing Time for Two 40-Year Truckee Businesses

Local Bakery The Treat Box to Close

TRUCKEE

The Treat Box Bakery, which originally opened in 1975, is slated to close its doors at the end of the month. Lee Dufresne bought the bakery in 1978 and it has been a staple of the community since then. He now co-owns the business with his son, Joe. Joe told Moonshine Ink the main reasons for closing the bakery included health reasons, the difficulty of a seasonal workforce, and the expense of a complete remodel that was being required by the health department. Joe thanks his local customers for years of support.


JoAnne’s Stained Glass to Close

TRUCKEE

After 40 years in business, the owner of JoAnne’s Stained Glass in historic downtown Truckee announced in February that the store will be closing in April. JoAnne Barbiaux Pohler started the business in 1979, and has filled it with her stained glass, etched glass, and fused glass pieces ever since. Many of the store’s dichronic glass bracelets and necklaces are made by her daughter Julie Pohler Holmquist. JoAnne says she will continue to run her custom stained glass and sandblasted glass business and offer fused glass workshops and classes at her home studio in Glenshire. For the next month, the store is having a 50 percent off sale on almost all inventory. Info: (530) 587-4132

 

 
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March 14, 2019