Alterra Launches Ikon Season Pass


Alterra Mountain Company announced the Ikon Pass on Jan. 26, offering skiers and riders access to 23 destinations. The Ikon Pass is a collaboration of seven industry leaders — Alterra Mountain Company, Aspen Skiing Company, Alta Ski Area, Boyne Resorts, Jackson Hole Mountain Resort, POWDR, and Snowbird, and unites 12 destinations from Alterra Mountain Company and 11 other premier destination partners. The Ikon Pass will go on sale this spring and additional product details will be announced soon. Info:

Raley’s Development Approved by Truckee Planning Commission, Appeal Filed


The Raley’s development intended for Soaring Way in Truckee was approved by the Truckee Planning Commission during a Jan. 16 meeting, and moves on for final approval by the Truckee Town Council. At this point the development calls for a 40,000-square-foot grocery store on 5.5 acres near the Truckee Airport, and carries an anticipated development cost of approximately $70 million. A formal appeal has been filed against the project by the California non-profit Protect CEQA asking the Town to subject the development to further study. The appeal makes the case that the project conflicts with the Joerger Ranch Specific Plan, the Town’s General Plan, and the subsequent approval of the revised Railyard Master Plan.

Women of the Squaw Valley | Alpine Meadows Ski Patrol Offering Scholarships for Avalanche Education


Proceeds from the 2017 Women of Ski Patrol calendar, which exceeded $20,000, are now funding scholarships for avalanche safety, education, and patrol education over multiple years. Applications for the scholarships are open on the Sierra Avalanche Center website and available for Level 1 Avalanche Courses (separate courses for women and teens/young adults), a Pro Level 1 Course, and an Instructor Training Course. The Sierra Avalanche Center is accepting applications on a rolling basis and courses will be taught throughout the 2018 winter. Info: &

Largest Land Deal in Nevada History


Sierra Sotheby’s International Realty announced, in conjunction with L. Lance Gilman Real Estate, the sale of the remaining land at the Tahoe-Reno Industrial Center (TRI) of 68,000 acres (nearly the size of the entire city of Reno). The property was sold to Blockchains LLC, a major software company from Southern California. Jay Margulies of Sierra Sotheby’s International Realty represented the buyer through a series of nine major transactions acquiring 37 separate pieces of land; closing escrow on Jan. 18. Info:

Get S’more Saturdays


North Tahoe Business Association (NTBA) and 12 Kings Beach shops and eateries announced a new après ski shop and dining promotion: Get S’more Saturdays. On select Saturdays (Jan. 20, Feb. 24, March 10, and March 31) from 3 to 6 p.m., attendees can visit Kings Beach businesses, redeem play cards for free s’mores, and win raffle prize packages.  Each location will offer shoppers and diners something extra and unexpected, such as complimentary beverages and snacks, specialty menu items, and artist demos. Participating businesses include Blue Wolf Studios, Jason’s Beachside Grille, Lakeshore Sports Shop, Las Panchitas, Taco Bell, Tahoe Biltmore Trolley, Tahoe Central Market, The Grid Bar & Grill, The Robin’s Nest, The Stevenson Gallery, Well Being, and Whitecaps Pizza. Info:

Coffeebar Expands to Menlo Park


Two years of renovation and countless permits later, Coffeebar is opening their fifth location, and it’s only a hop, skip, and jump from Stanford University in Menlo Park. Founded in 2010, Coffeebar came to life out of an old tin garage on a backstreet of downtown Truckee. Now, seven years and four different locations later (Squaw Valley, two Truckee shops and an in-house bakery, and a headquarters now in Reno), Coffeebar has expanded from the mountains to the Bay. Info:

Mount. Rose Ski Tahoe Releases Draft EIS for Atoma Area Expansion


The Humboldt-Toiyabe National Forest released the Mt. Rose Ski Tahoe Atoma Area Expansion Draft Environmental Impact Statement (EIS) to the public, on Jan. 19. The purpose of the expansion project is to provide terrain for lower-level skiers and improve the ski area’s ability to provide consistent snow on key terrain throughout the season.  The plan amends the existing special use permit by approximately 112 acres to incorporate a portion of the Atoma Area, located on the north side of Mount Rose Highway. It also includes a chairlift and skier bridge across the highway, 11 new ski trails, and a 5-million-gallon water tank to support snowmaking. A Forest Plan amendment would also be required which would restrict future commercial development on approximately 3,446 acres of National Forest Service lands in the area known as Galena Land Exchange — except the 112-acre Atoma and 168-acre “Chutes” areas. The comment period for the public is open for 90 days, Jan. 19 to April 18. Info:

CC Media Merges with Media X-Ray


On Jan. 31, Creative Concepts Media, a Reno-Tahoe based advertising company, merged with Media X-Ray, a local digital company specializing in SEO, web design, and maintenance with sales in media buying. The team consists of six specialized media planners, buyers, and support staff. Using the latest software and technology, CC Media develops innovative and integrated marketing plans that deliver their client’s goals and objectives. Info:

Truckee River Associates Closes Its Doors


As of Jan. 1, Tom Watson closed the doors of Truckee River Associates after nearly 40 years of specializing in the commercial real estate market around Truckee and North Lake Tahoe. He is now licensed under broker Katie Mancuso of Mancuso Real Properties and remains involved with the Truckee commercial real estate market.